9 Ways to Use Twitter Lists

If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create and ways to use them.
1. Follow the Experts
Once you have found experts and influential Twitter users in your niche and industry, put them in a list so you can keep up with the latest conversation.
2. Learn About Your Subscribers
What better way to learn about your blog and mailing list subscribers than to follow their conversations on Twitter? This will give you a better insight into the topics they want to read about and the products they are looking for most and need! If you have a small list, simply export the emails to your address book and search for them on Twitter under Finding Friends, or use services like Flowtown that can find your customers and subscribers on any social network.
3. Monitor Your Competition
As a company owner or social media strategist looking for ways to use Twitter for business promotion, one great way to learn is by checking out how your competition utilizes it. Follow the top competitors for your business, and you will be able to see what works and what doesn’t.
4. Keep Track of Blogs to Comment On
If blog commenting is a part of your online marketing strategy, you know that being the first to comment means you will get the most exposure to all future commenters (assuming the blog dates comments in ascending order). Follow the blogger on Twitter – usually that is the first network they will update with their latest posts.
5. See the Latest Updates for Your Tools
Do you tools like HootSuite? Keep up with your favorite tools, software, and services on Twitter for their latest blog posts, news on upcoming features, and updates on any issues or outages.
6. Get to Know Your Current (or Future) Co-Workers
Is your company social? Create a Twitter list so you can keep up with office chatter. Planning to apply for a job? Why not find some people at the company to get a feel of who your interviewers might be?
7. Keep Yourself Entertained
Twitter doesn’t have to be all work and no play. You can create a list of your favorite shows, sports teams, or players and take a break from learning and networking to keep up with your favorite guilty pleasures and hobbies.
8. Don’t Miss Updates from Family & Friends
In the sea of people you follow for your business and your blog, what about when someone you really know adds you on Twitter? Be sure to keep a list of family and close friends so you never miss out on their updates.
9. Create Papers for Your Industry
Paper.li allows you to put Twitter updates in a newspaper like form. These papers can be created based on your own tweets, #hashtags, and of course, Twitter lists. So you can essentially create a list of your favorite sources on Twitter and then create papers for all of your followers that showcase the best of your Twitter list members’ updates.

Where to Find Lists

One of the best ways to find a solid Twitter list is to check out the ones created by experts in your industry – if they have created a list of the people they most respect in their niche, that will be a list to follow. There are also sites that help you find lists created by others including:

• Listorious
• TwitterCounter Top 100 Twitter Lists
• TweepML
• Listatlas
• TweetFind

How to Organize Your Twitter Lists

You can access all of the Twitter lists you have created and are following from your Twitter homepage. Twitter management tools also help you view more of your Twitter lists simultaneously.

Twitter Lists in Tweetdeck

Twitter Lists in HootSuite

Tweetdeck and HootSuite, for example, allow you to create columns for each of your lists. HootSuite, my personal favorite, allows you to have 10 columns under each tab and an endless amount of tabs at your disposal, you can keep an eye on all of your lists easily.

Your Uses of Twitter Lists

Now it’s your turn – how do you like to use Twitter lists? Where if your favorite source of finding new ones to follow, and how do you manage them?
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The Experts' Guide to Keyword Research for Social Media

The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.

To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by:

• Tracking popular and trending topics
• Determining search/query frequency
• Gauging market interest for products or services
• Identifying demand for keywords
• Better understanding user intent
• Discovering relevant points of engagement

By researching and identifying social media keywords, you gain a much clearer picture of how to construct and communicate your message effectively. Applying this level of keyword insight to all your social media optimization efforts (from optimized video, to image tagging, to social bookmarking, to targeted Tweets) gives you the maximum “pull” and value out of your social media marketing efforts.

Social Misconception: Isn't All Keyword Research The Same?

Many believe that keyword research is a one-size-fits-all process. They assume that the same keyword data they apply to their pay-per-click advertising or search engine optimization efforts will be just as effective for their social media marketing strategy. This couldn't be further from the truth. There are some major differences between search and social, which include:

• Query variances: The most popular queries in Google aren't the most popular queries in YouTube. Take, for example, the query "YouTube," which is very popular in Google though not popular at all on YouTube, where Arts and Entertainment (such as music) queries dominate user searches.
• Behavioral differences across platforms: Not only do query types and user behavior differ between Google and social media sites, but there are dramatic differences from one social platform to another. The behavior exhibited by users on the photo sharing site Flickr are often dramatically differently than micro-bloggers on Twitter.
• Query vs Conversation: Social engagement is more than just punching a query into a search engine. Searchers are looking for an answer to a question or an unmet need, while social media users want to engage in conversation, share ideas and interact with one another. So thinking just in terms of query strings is limited and can lead to completely misunderstanding user intent and expectations.

Given that user behavior differs between search and social and from one platform to another, we see the importance of performing keyword research specific to social media and refining your research across platforms. With that, let’s take a look at four of the most popular social networking websites and different methods for performing keyword research for each one.

• Keyword Research for YouTube
  
• Keyword Research for Twitter
  
• Keyword Research for Facebook
  
• Keyword Research for Flickr

Keyword Research For YouTube

Videos are one of the hottest and fastest growing ways to connect with your potential customers online. There are dozens of video sharing websites, but YouTube is the largest video discovery destination. YouTube continues to dominate the search space as the second largest search engine in the U.S. behind Google. For marketers, the goal of researching keywords for YouTube online video marketing is to determine:

• How users are searching
• Which queries are being performed more than others
• How to get your content found

There are two methods for conducting keyword research specific to video marketing in YouTube which are:

• YouTube Suggest
• YouTube Keyword Tool

YouTube Suggest is a video marketing keyword suggestion tool with an enhanced search function that works like the Google suggest feature. YouTube Suggest uses a predictive text model to display popular query suggestions in the YouTube search query box, which is ordered by relative search volume.

YouTube also has created their own YouTube Keyword Tool that marketers can use for video keyword research. The user interface is the same as the Google Keyword Tool, with the objective of mining and discovering the most popular video queries on YouTube. 

By using YouTube Suggest and the YouTube Keyword Tool, marketers will gain insight into keyword query popularity and frequency on YouTube. Thesekeyword suggestions can then be integrated into your video keyword optimization efforts in the title of the video, the tags, the video description and any links you build to reinforce semantic relevance. The goal of this optimization for YouTube is to gain greater visibility and exposure for your video content by targeting a large audience with relevant keywords.

Keyword Research For Twitter

Twitter has emerged as a force in the social networking space. Marketers who ignore Twitter do so at their own peril. The amount of content created by Twitter users on an a minute-by-minute basis makes Twitter a powerful tool to aid marketers in performing keyword research for social media. Elements like hashtags are a quick way to qualify the topic of a message and make it easy to discover trending topics, related Tweets and phrases relevant to your marketing efforts. And given Google's recent move to integrate Tweets into real-time, blended search results, marketers who leverage Twitter for keyword research effectively will gain even more visibility for their websites.

There is an endless assortment of web applications and listening tools that can help marketers conduct keyword research for Twitter by tracking popular hashtags, trending Twitter topics and eaves dropping on conversations. Here are some of my favorite sources for Twitter keyword research.

• Hashtags.org - Provides graphs on Twitter #hashtags and hashtag use; find the most popular and newest hashtags
• Twitter Search - Track the hottest trends on Twitter and click on a stream to pull up a feed of the public conversation

• Trendistic - See the top trending keywords in Twitter
• TwitScoop - Search and follow what's buzzing on twitter in real-time
• TweetVolume - Enter your keywords and see how often they appear on Twitter
• TweetScan - Incorporate Twitter search and historical search to access more than 220 million Tweets
• TweetGrid - Create a real-time Twitter Search dashboard
• TweetBeep - Save target keywords, receive email alerts you tweets containing your keywords

As Twitter continues to grow in popularity and relevance, marketers need to pay careful attention to trends and data to find out what people are talking about, what questions they're asking and to figure out where your brand and business fits into the conversation.

Keyword Research For Facebook

Targeting potential customers on Facebook is not as easy as with social networking sites like Twitter. Marketers can't access the profiles of potential customers unless you get permission, but you can promote your business on fan pages, group pages  and with paid advertising. Facebook used to offer a tool to perform keyword research and monitor "buzz words," called Facebook Lexicon. But they've removed the Facebook Lexicon feature and are rumored to be creating marketing analytics tools for page owners.

In the meantime, the social networking giant has upgraded their internal search functionality, which allows for advanced keyword research for Facebook. Before this upgrade, you could only monitor the posts of people you were immediately connected with. But now you're able to view the messages, links and notes of everyone who uses Facebook to see which keywords people are using.

Start your research by running a query for a target keyword in the internal search bar. Then, click on the option "Posts by Everyone." 

Much like Google's real time search feature, Facebook search updates automatically in real time, offering a fresh and constant stream of new keyword ideas and opportunities. Use this Facebook keyword research data for targeted relationship building. Reach out and connect with potential customers, but make sure you give them a reason to want to connect with you.

Keyword Research For Flickr

Images from the popular social photo sharing site Flickr show up in the blended results in Google for a variety of search queries. In addition, about 10 percent of Google’s visitors use the image search function, according to a study by Alexa.com. So knowing which keywords searchers use for image discovery and having your website images display prominently and frequently in both the Flickr and Google search results gives you the opportunity to grab more clicks and drive more traffic to your website.

One of my favorite methods to conduct keyword research for Flickr is through Google Insights for Search.

Here, I've conducted searches on two popular, trending terms ("American Idol" and "Tiger Woods") and filtered to show only image search activity. You can also drill down to get even more granular and filter by location, date and category. Using Google Insights for Search to perform keyword analysis for images gives you insights into popular and trending image searches and greater visibility into the marketplace.

Another nice application for gauging popularity and frequency of search terms on Flickr is Flickr Trends, which looks at how many photos have been tagged with a particular keyword over a specified time period. It also presents the relative popularity of one keyword versus another to show you what's thriving and what's diving.

Using Flickr Trends to perform keyword research for Flickr is an ideal way to compare the usage of similar keywords side by side. So say I was uploading photos of my hypothetical cold and flu treatment products to Flickr. Given the results from Flickr Trends, I would choose to optimize and tag my images for "H1N1" rather than "Swine Flu" because of the upward trend for H1N1 searches on Flickr. In addition to optimized tags, be sure to include keywords on your Flickr photo page in relevant titles and image descriptions to ensure maximum visibility.

Conclusion

By performing keyword research for social media and analyzing term usage on a site by site basis, you can gain an advantage over your competitors, who likely research keywords only once and with a blanket "one size fits all" approach across all marketing channels. Remember that user behavior varies from search to social and from platform to platform and thus your approach to keyword research must also adapt. By following the steps laid out in this expert guide to researching keywords for social media, you can  leverage the domain authority of the Web's most popular social networking sites to promote your brand, products and services.

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6 Ways to Score a Job Through Twitter

Twitter has become a great resource for just about anything, including jobs. From industry chats to Twitter accounts dedicated to posting vacancies, there are a ton of resources for landing a gig.

We’ve already chronicled how to get a job through Facebook andYouTube, and now we’re taking a look at the job hunting process on Twitter.

We spoke with nine Tweeters who have landed jobs through Twitter to get their top tips for success on the platform. Below you’ll find a guide to their job hunt strategies on the microblogging service.

If you’ve also been successful in finding a position via Twitter, let us know about your experience in the comments below.

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1. Tweet Like an Industry Expert

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Words to tweet by: You are what you tweet. Keep in mind that everything you tweet lends to — or takes away from — your online persona. Whether or not you’re searching for a job, make sure your Twitter stream represents you as a professional individual that has important and unique thoughts to contribute. Your goal should be to become an industry expert — or at least tweet like one.

Share links that are relevant to your followers, adding commentary to the latest industry news. This shows that you’re keeping up with industry trends and gives potential employers a look into what you read and care about, which will help them to envision how you may fit into their company’s work environment.

If your commentary on Twitter is interesting enough, you may have employers knocking on your door. Christa Keizer, a recent intern at Cone, a strategy and communications firm, used Twitter during her job search to “[post] relevant, industry-related tweets on a daily basis to establish credibility.” After commenting on one of Cone’s blogs, Marcus Andrews, the New Media Associate at Cone, tweeted to Keizer, thanking her for her comment and asking her about her summer work plans. A few tweets and an interview later, Keizer was hired.

Kate Ottavio, an account executive at PR agency Quinn & Co., had a similar experience. Prior to working at Quinn, she worked at a small PR agency in Connecticut. One day, Allyns Melendez, HR Director at Quinn, started following Ottavio on Twitter — she waited for Ottavio to follow back, and then asked her if she’d like to move to New York, where Quinn is headquartered. Little did she know, Melendez was looking for a new hire for the real estate division of the firm. Melendez had first searched for “PR” and “real estate” on LinkedIn, where Ottavio’s profile popped up.

Although Ottavio wasn’t looking for a job at the time, her Twitter strategy had always been to “represent myself as a knowledgeable and reputable PR professional. I tweet about 10-20 times a day about anything from personal experiences to Mashable articles to PR blog posts.” Loving the opportunity that Quinn presented her, she promptly accepted.

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2. Use Twitter Hashtags

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There are lots of ways to use Twitter hashtags to get a job. Here are a few types of hashtags to get you started:

• Job Listings: You can find general job advice and lots of listings through hashtags like #jobs, #recruiting, #jobadvice, #jobposting, #jobhunt and #jobsearch. To narrow it down, though, seek out more specific hashtags, such as or #prjobs or #salesjobs.
• Industry Conferences: Most conferences these days have their own hashtags — when a relevant industry conference is approaching, get active with attendees using the hashtag. Whether you’re attending the conference or not, you can contribute to the conversation. Many conferences also have live streams, so it’s as if you’re attending anyway! Live tweet panels and speeches that you’re interested in and connect with other tweeters along the way. By using Twitter for networking within your industry, you’ll increase your chances of getting hired down the road.
• Job-Related and Industry Chats: Getting involved with industry chats is a way to show your industry in a particular field and represent yourself as a knowledgeable person. Check out this Twitter chat schedule to get a head start. Also, if your search isn’t going so well, get involved in job-related chats, such as #jobhuntchat, #careerchat, #internchat and #hirefriday for friendly advice.
Liz (Pope) Schmidt, now the media and research manager at Sevans Strategy, attested to the power of industry Twitter chats: “I began participating in #Journchat, created and hosted by Sarah Evans [owner of Sevans Strategy, a public relations and new media consultancy]. Although I had known Sarah from a past virtual work experience, I was able to reconnect with her through Twitter. I mentioned her in several tweets and participated in her online discussions. Soon after, based on a direct message conversation with Sarah on Twitter, I came on board at Sevans Strategy.”
Besides scouring job search hashtags, job seekers can also follow Twitter accounts dedicated to posting job openings, use Twitter search to find postings or keep an eye out on the Twitter streams of companies they might want to work for.

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3. Connect with Recruiters and Current Employees

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Don’t be afraid to research the companies that you want to work for to find out who currently works there and who is involved with recruiting. After all, while you’re searching for a job, recruiters are scouring the web at the same time looking for pertinent information about job candidates. Interacting with current employees and active recruiters is an easy way to learn more about a company and its job opportunities.
Take Connie Zheng‘s word — she’s already been hired for two jobs through Twitter. “I got my PR internship at Text 100 using Twitter, as well as my entry-level position at Burson-Marsteller using Twitter,” she explained. She advises job seekers, “Use Twitter as a research tool to identify who the appropriate HR person or recruiter is at the desired company.”
Shankar Ganesh, a student at the Shanmugha Arts, Science, Technology and Research Academy in India, recently landed a marketing consulting internship at business apps provider Zoho Corporation by connecting with a technologist employed by the company. “I wanted to spend my summer as an intern at Zoho, so I approached employees using Twitter,” he recounted. “I showed them what I had done previously and my website for credibility. My interest was forwarded to Zoho’s HR team, and we got in touch.” Soon after, he was offered the internship.
Even if a company isn’t hiring, it’s a good idea to stay in contact with recruiters and employees. When a position opens up, it’s likely that you’ll be one of the first to be contacted, said Alison Morris, an account coordinator at The CHT Group, a strategic communications firm based in Boston. Morris told us how she landed her current position on Twitter:

“In April 2010, Ben Hendricks, Senior VP at The CHT Group, and I began corresponding about corporate communications and social media’s role in the corporate environment. Much to my dismay, CHT was not yet hiring. In June, after a few months distance, Ben sent me an email to let me know the agency was hiring and that he wanted me to apply. Still looking for a job, I sent over my resume, and about a week later, I was employed.”

Keep an eye out for socially savvy companies like CHT — it also recently hired Marissa Green as an account coordinator through Twitter and is now looking for a spring intern, with Twitter being one of its main recruiting outlets.

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4. Build a Relevant Network

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A lot of successful Twitter job stories actually end with the punchline, “I wasn’t even looking for a job.” In many cases, these lucky new hires just found interesting opportunities serendipitously, which makes sense given that it’s Twitter we’re talking about.
Twitter is all about networking, so build a network that makes sense for you. You’ll find that a lot of the opportunities that are presented to you are simply organic. Here’s an anecdote along those lines from Marketing & Communications Manager for digital agency ChaiONE, Meghan Stephens:

“Through Twitter, I am connected to other marketing professionals, digital creatives, community stewards, and new media experts — simply because those are the types of people that I enjoy interacting with and learning from… When it came time to look for a job in the technology sector, all I did was turn to those who I already gained inspiration from. When glancing through my stream, I saw a job link posted by my now-boss that sounded immediately like what I was looking for. I read through the description, realized I already knew the company through another connection made on Twitter, and sent in my resume.”

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5. Start a “Hire Me” Campaign

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After seeing a job posting for HeadBlade, a men’s grooming company that makes products specifically for guys that shave their heads, Eric Romer immediately set up a website, Twitter page, Facebook Page and YouTube account all in the name of nabbing the job.
‘The posting for ‘Interactive and Social Media Marketing Manager’ was tweeted from the HeadBlade Twitter account, which I had been following for several months,” explained Romer. “I have been a die-hard ‘HeadBlader’ using their products religiously since 2005, so this was literally a dream job.”
“While there were several channels used, Twitter was by far the most effective getting on HeadBlade’s radar,” said Romer. “I received a call from a company rep within 48 hours of my initial blog posting, and flew from Indianapolis to L.A. within 10 days for an interview.”
While a full-out campaign of this nature may not be the best strategy for every job opportunity that comes along, this type of passion is what really stands out in the job recruiting process. If you encounter your dream job, go all out.

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6. Take It Offline

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Three simple words: “Let’s get coffee.”
Once you’ve gained a certain level of dialogue with a potential employer, an in-person meeting can really boost the relationship.
DJ Waldow, director of community at Blue Sky Factory, said that he landed his job at the company through connecting with Blue Sky Factory’s CEO Greg Cangialosi on Twitter. After initially “stalking” Cangialosi on Twitter, Waldow began engaging with him. Eventually, all of the tweets lead to an in-person meeting, which Waldow feels really sealed the deal. He wrote of the experience:

“The transition from online to in real life is critical… All of the loose connections you’ve made with that person are suddenly solidified when you put the name/avatar/tweets together with a face. Nothing can replace this. Nothing.”

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